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What started from selling simple handmade jewelry from a table at a weekend outdoor market has now become a beautiful traveling boutique, two brick & mortar storefronts, as well as an online store.
The name Gypsy Chic was playfully conceived by its founders, when they observed themselves on a seemingly endless trek up and down the west coast of the United States, traveling from one festival to another selling stylish, affordable clothing and accessories.
Since then, Gypsy Chic has not only grown in size, but it has also matured as an organization within the community. One example of this is the campaign, GCB Love, which is focused on promoting body positivity and self-love primarily directed toward (but not limited to) women.
In 2010 Gypsy Chic’s sister store, Zahara, offered women’s footwear while encouraging body positivity with a slogan of “Walk Strong.” Current times being as they are, it seemed all too appropriate to revive the Zahara name, and reintegrate its principles.
Zahara stems from the founder’s connection with the desert, and means “to shine, or flower.” As the name suggests, it is felt that the time is now right for Gypsy Chic to blossom into Zahara.
Zahara is the sacred flower that against all odds, blooms and shares it’s beauty with the world in the harshest of environments. She is the light in all of us that wants to radiate out, but sometimes may need a little inspiration to do so. Our goal is simply to help your Zahara Shine From Within!
What is certain, is that all the things one may have come to love at Gypsy Chic will still be there. With a genuine smile, some style, and affordable prices, Zahara will continue to demonstrate the qualities that make your time shopping with us a special escapade you’ll want to experience over and over again!
Why did you change the Gypsy Chic name?
1.) The company felt that the name Zahara (meaning “to shine, or flower”) is a more accurate representation of what the business stands for.
2.) The company felt that Zahara (meaning, “to shine, or flower,”) conveyed the sort of meaning that is consistent with message of beauty, body-positivity, and self love that this business feels strongly about (as in our GCB Love campaign).